About RepOS
Most field sales teams have two things that never meet: a CRM full of records, and a playbook that lives in a binder. The playbook says a new dealer gets a display, a counter training, and a 90-day review. The CRM has no idea.
RepOS was built to close that gap. It was born in the field with a US outdoor lighting manufacturer whose reps cover multi-state dealer territories, and its rules come from a real dealer growth system: visit cadences by stage, objective exit criteria, onboarding plans with dates, and the discipline that every visit ends with one scheduled next step. RepOS does not just store that playbook. It runs it.
Principles
System of execution
Your ERP or command center stays the system of record. RepOS owns what happens today: the plan, the visit, the follow-through.
The software plans, the rep executes
Reps should spend their judgment on dealers, not on deciding what to do next. The plan is computed; the selling is human.
Coach before policing
Every score exists to start a better coaching conversation. AI flags inform managers; they are never verdicts.
No hidden scoring
Every number shows its math. The same rules for the rep, the manager, and the executive.
Simplicity over complexity
Every screen answers one question: what should I do next?
Who builds it
RepOS is designed and built by SF Web Tech, a studio focused on software for home services and building products businesses.
Talk to us